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In a world increasingly dominated by convenience, the concept of "friction-maxxing" has emerged as a countertrend, encouraging individuals to embrace more effortful and traditional methods of daily living. This includes activities like cooking from scratch, navigating using road signs instead of GPS, and meeting friends in person rather than relying on messaging apps.
Columnist Gaby Hinsliff reflects on this phenomenon, questioning whether the push for more effort in everyday tasks is a necessary response to the overwhelming ease provided by technology. While some may view these self-help hacks as trivial or even absurd, Hinsliff argues that they tap into fundamental human experiences and connections that have been overshadowed by modern conveniences.
Critics of friction-maxxing highlight the irony of promoting effort in a time when many are already facing significant challenges in their lives. The notion that making life harder could lead to greater happiness may seem misguided to those struggling with day-to-day pressures. Yet, the trend suggests a yearning for authenticity and deeper connections in an age of digital distractions.
Ultimately, friction-maxxing may not just be about resisting technology but rather about rediscovering the value of effort and engagement in our lives. As people seek to find meaning in their routines, this trend could signify a broader cultural shift towards valuing traditional practices and human interactions.
Source: www.theguardian.com – https://www.theguardian.com/commentisfree/2026/apr/09/friction-maxxing-self-help-hacks-cooking-from-scratch-friends-human